Read this thoroughly explained, detailed action script tutorial and see how to apply glow filter on any object. This filter looks very nice and you can use it for some web elements. Using this action script lesson, you will also learn how to convert any object into a Movie Clip Symbol, how to create instance name, how to use action script panel... Let's start!
Example:
Step 1
Create a new Flash Document and draw any object or import any picture on the stage.

Step 2
Select the object or picture that you have just created or imported, and press F8 on the keyborad (Convert to Symbol), to convert it into a Movie Clip. Look at the picture below!

Step 3
While your new made Movie Clip is still selected, open the Properties Panel (Ctrl+F3) and under type: box_mc

Step 4
After that, click on the first frame of layer1 and paste this script:
box_mc.filters = [new flash.filters.GlowFilter()];
var dir:Number = 1;
box_mc.blur = 10;
box_mc.onEnterFrame = function() {
box_mc.blur += dir;
if ((box_mc.blur>=30) || (box_mc.blur<=10)) {
dir *= -1;
}
var filter_array:Array = box_mc.filters;
filter_array[0].blurX = box_mc.blur;
filter_array[0].blurY = box_mc.blur;
box_mc.filters = filter_array;
};
Test your Movie (Ctrl+Enter).
We're done!
Bye!
Download source file (.fla)